Could online influencers be our saviours?


the guardianVloggers have fuelled a boom in cut-price clothing. Now they could persuade big brands to change their behaviour.
One of the most popular online “haul” videos was made by the YouTube star and “influencer” Zoella. A haul video, for those who find their own shopping tedious let alone thinking about other people’s shopping, is where a young woman (usually) unpacks the bounty from a shopping trip. They are strangely watchable and they are certainly popular.
read full article on The Guardian

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