Sustainability Is No Longer An Afterthought In The Fashion Industry

2018

forbes - mi apparelMeeting the demands of increasingly environmentally conscious shoppers, the fashion industry, known as one of the worst-polluting sectors, is embracing sustainability as the new "it" trend.

In a sign that the issue is no longer just an afterthought, the topic was a key discussion point at this year’s WWD Apparel + Retail CEO Summit, which concluded Wednesday in New York. The two-day event gathered some 300 top industry executives, including the CEOs of Macy’s, Kohl’s and Neiman Marcus as well as the heads of luxury brands Paul Smith and Ermenegildo Zegna.

“Five years ago, customers only cared about if they like the product,” designer Eileen Fisher said of her namesake company. “Now they care about whether (their purchase) makes a difference. … We need to move the flow of money to sustainable business. … We are thinking about 'What are the other ways we can make money that don't require making new stuff?'”
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