Does the sustainable fashion movement need more creative content to engage consumers? That’s the thinking behind a new agency and its first asset, a short documentary on the topic, which was recently shown at the UN.
Charney Magri, co-founder of Fashion 4 Change and co-producer and co-director of the Catwalk To Creation documentary, has worked in fashion and advertising as a photographer for almost 20 years, with an enviable client record that includes British Vogue, Ralph Lauren, Saks Fifth Avenue and Louis Vuitton. Now, she’s changing tact and using her skills and contact book to make sustainability desirable.Last month, Magri’s new docu-series, which follows the reverse journey of two sustainable garments, premiered at the UN’s New York headquarters during its General Assembly.
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