How Fashion Brands Can Assist Sustainable Development


Entrepreneur - mi apparelIt's about conserving the environment and making lives better.

According to the UN Report of the World Commission on Environment and Development, sustainable development means “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Put another way, sustainable development is about the balance between the short- and long-term demand and supply of resources.

Although the term sustainable often refers to environmental consciousness within the corporate sector, the concept of sustainability rests on a triple, rather than single, bottom line consisting of three pillars -- social, environmental and economic.

In practice, here's what the triple bottom line looks like:

  • Social: Sustainable fashion brands join the cause to defend workers’ rights.
  • Environmental: Only environmentally-friendly textiles, such as organic cotton clothing or recycled material, are used to make fashion items, plus efforts are made to minimize waste throughout the supply chain.
  • Economic: In addition to carrying a fair price, the clothing meets market demands for quality and quantity and is marketed fairly.
As a fashion brand, you can promote sustainability in many ways. The opportunities to find sustainable solutions can be found throughout the supply chain, starting from sourcing of the materials to getting them into the hands of the consumers.
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