H&M is the biggest user of sustainable cotton


fashionunited.uk - mi apparelThe H&M Group has taken first place as the world’s largest user of sustainable cotton and man-made cellulosic materials, according to the 2018 Textile Exchange’s Preferred Fiber Materials Market Report.

According to a statement published on H&M’s website, 59 percent of all cotton used by the Swedish fast-fashion giant last year was organic, recycled or “better cotton” -- a term to describe more sustainable cotton, which includes cotton sourced under the Better Cotton Initiative (BCI). In addition, of all the materials H&M used in 2017, 35 percent were sustainably sourced or recycled, also according to the company itself. H&M aims to only use recycled or other sustainably sourced materials by 2030.
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