'Everyone I know buys vintage': the Depop sellers shaking up fashion

2018

mi fashion news | mi apparelThe fast-growing social media app combines Instagram-style image creation with digital market bargaining

Caitlin Young is one of the millions of teenagers and 20-somethings who are shaking up the fashion industry by digging out their parents’ cast-offs, raiding charity shops and scanning boot sales to build mini businesses online.

Young picks up 1990s and “Y2K” early 2000s “vintage” gear from charity shops and jumble sales and then styles or customises them for her 22,500 followers on Depop, a fast-growing social media app which combines the image creation of Instagram with a digital version of market trader bargaining.
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